The sticky problem with the Navy Yard’s tape ‘Cocoon’ installation
Op-ed for The Philadelphia Inquirer
Last Saturday, a giant, interactive sculpture made entirely from tape opened at the Navy Yard. Created by the European arts collective Numen/For Use, Tape Philadelphia: Enter the Cocoon is the latest public art installation commissioned by the Navy Yard through the anonymous curators known as Group X. It’s an impressive feat of engineering as well as a visual and experiential spectacle. Unfortunately, it’s also a spectacle of environmental contamination...
Happy Accident Leads To a New Pair of Murals
Blog post (and photography) for Streets Dept
In August, two murals appeared in an alley off of South Street. Painted by artists Bear215 and Evan Lovett, they show an owl and a mouse sitting on some books. I love the warm colors and the way the artists hid their names on the spines of the books. But the best part might be the story behind them...
Joy and Sorrow at Midway Atoll
Blog post (and photography) for ScrapsKC
I stepped out of the plane’s cargo hold and was immediately flooded with blinding light and surrounded by disembodied voices. Exhausted, I didn’t know where I was supposed to go or what I was supposed to do. Eventually, I was whisked away into the warm midnight air on a stretch limo golf cart. But when it bumped off the airfield, everything else melted away, as my brain turned off every sense except for sight. What I saw in the headlights was incredible. There were huge birds—everywhere...
Use This Strategy To Land Your Dream Clients
Personal blog post
Got a dream client or employer you’ve been wanting to work with? Great! Me too! Ever felt like there’s no way it’ll ever happen? Yep, me too, again! Wondering why that second answer was so enthusiastic? Because I have a strategy for pursuing work I really care about...
National Shell Museum Website
In 2019, as the Bailey Matthews National Shell Museum prepared for a major renovation, they contacted me about renovating their website at the same time. Bloated and visually overwhelming, the site was nearly impossible to navigate, and I was happy to help overhaul it. First, I wrote up a detailed analysis of their site and my recommendations for improving it, so we could work out a redesign plan. Then, I reorganized and streamlined the navigation and interface, surfacing the most important content. Finally, I applied my years of nonprofit experience to the overall presentation of the site: I rewrote each piece of copy in the voice of a family-friendly educational institution and chose the best photos available to show the value of the Museum to visitors, scientists, and donors. I continued to maintain and update the site as needed for 18 months. (Please note: the Museum has brought website updates in-house, and the current site no longer reflects my work.)
Steven Taylor doesn't do anything half-heartedly. So when he decided to start LaylaBars, an energy bar company, he invested in a professional logo to anchor his brand. He was so happy with the results of my five-step logo design process that he then had me design the labels for his first batch of bars as well as a business card to hand out at his launch event. Having these important brand touchpoints ready from day one put him in an excellent position to make a splash as he launched in the Philadelphia market!
Streets Dept Content Creation
Streets Dept is a popular Philly-based blog about art in the public space run by Conrad Benner. A content-driven business, Streets Dept needs a constant stream of photos and stories—so I've built an ongoing relationship with Conrad. Among other things, I photograph street art installations, interview street artists, write blog posts, design promotional materials, and even help build new income streams. Having someone on hand to take care of all this frees up Conrad to focus on business development and brand partnerships.